Case study showing how Tap Root offers strategic guidance – helping a European entrepreneur understand the process for a US launch.
Risa Schulman
Newsletter: Functional Food Trends, Advisory Role, & Enzymes Article
This newsletter issue includes:
- Trends in Functional Foods Forum
- New Advisory Role with DianaPlantSciences
- Watch for My Article on Enzymes in “Natural Products Insider”
- Recent Raves for Tap~Root
New Advisory Role With DianaPlantSciences
Risa Schulman, PhD was recently appointed to the inaugural Science Advisory Board of DianaPlantSciences, which has formed to support the advancement of dietary ingredients produced from plant cell culture technology.
Helping Natural Products Investors With Their Due Diligence and Evaluations
One of the areas Tap~Root is now being sought after for is assisting investment bankers with their evaluations of natural products companies. We had great fun with this assignment and wanted to share it with you as a case study.
Guiding New Entrants into the Dietary Supplement Industry
This case study describes how Tap~Root assisted a pharmaceutical company newly entering the industry in the process of developing a new dietary supplement line. SITUATION: A large pharmaceutical company tasked an internal team with developing a supplement line to launch the company into the dietary supplement sector. While the team had strong competencies stemming from … Read more
Wowing Ingredient Buyers with a Claim Substantiation Dossier
How a claim substantiation dossier allowed an ingredient supplier to create new and hard-hitting message points with confidence, and to provide a substantiation document to their customers that went far beyond expectations, streamlined messaging and helped make more sales.
A Regulatory “Pheeeewwwww”
Find out how a surprise website review by the FDA yielded high marks because Mamaki of Hawaii was proactive in hiring Tap~Root to review their structure function claims and marketing copy.
Newsletter: Why Tap Root?, Class, Practical Claims Design, & CoQ10 Candor
Why Tap Root? The tap root of a tree is a central root, longer and stronger than all the others – it goes deep to the source, provides strong support, and anchors the tree when the winds blow. At Tap Root, this is the way we work. Let us help you develop winning healthy foods … Read more