The concept of “forward thinking”: seizing opportunities and acting prudently to make the most of them. Our industry is both entrepreneurial and highly regulated – sometimes an uneasy balance, and even more reason to look forward with eyes wide open.
Totality of the evidence: The Bayer v. FTC legacy
While the happy victory of the court decision in Bayer v. US (FTC) still rings in our ears, business marches on, and we ask: How do we integrate elements of the court decision regarding adequate scientific substantiation into our own decision making?

Innovation is hard enough. But coming up with a great product concept or ingredient is just the start. Launching it successfully requires thoughtful planning and a well-considered strategy. What is the best way to position the offering? Differentiate from competitors? What in your science could become a compelling story? How to make a splash in the marketplace?