However, advances in the research on antioxidants have made the antioxidant claims have made the antioxidant story less straightforward than many think.
Ingredients with antioxidant claims, while still scientifically valid in some cases, are due for a makeover.
My colleague Dr. Barbara M. Schmidt and I explore the science behind antioxidant claims in this article in Nutrition Industry Executive.
We caution that many uses of the term are outdated and show where the potential lies for new product claims going forward.
Article published in the Nutrition Industry Executive, NIEmagazine.com by Barbara M. Schmidt, PhD and Risa Schulman, PhD, in the Nutraceuticals section.