Strategic Guidance for Entrepreneurs New to the Industry

Case study showing how Tap Root offers strategic guidance – helping a European entrepreneur understand the process for a US launch.



A European entrepreneur in the midst of developing a dietary supplement for sale in the US market, realized that he did not have an understanding of the ropes specific to a US launch.


Tap~Root assisted him in developing a step-by-step plan including many aspects of product launch and assisted with strategy and troubleshooting. In addition, Tap~Root executed several of the steps involving formula design, scientific review of ingredients, claims development, label review and product introduction at a trade show. For other topical areas, Tap~Root connected the company with quality professional consultants from its network.


Tap~Root’s guidance allowed the entrepreneur to navigate the market with the insider knowledge needed to break in.