How a claim substantiation dossier allowed an ingredient supplier to create new and hard-hitting message points with confidence, and to provide a substantiation document to their customers that went far beyond expectations, streamlined messaging and helped make more sales.
Guiding New Entrants into the Dietary Supplement Industry
This case study describes how Tap~Root assisted a pharmaceutical company newly entering the industry in the process of developing a new dietary supplement line. SITUATION: A large pharmaceutical company tasked an internal team with developing a supplement line to launch the company into the dietary supplement sector. While the team had strong competencies stemming from … Read more