I was included in a panel “discussion” in another Nutrition Industry Executive article about priority directions in working with legislators and regulators.
Science illiteracy and the fallacy of the “PubMed punch-up”
Only a portion of companies have a science person on the development team to help them really understand what that research is saying. Leaving aside unsubstantiated or non-compliant claims (which are prone to happen when the science is not understood well), I wanted to focus on one particular inaccuracy which I see all the time. … Read more
Innovation is hard enough. But coming up with a great product concept or ingredient is just the start. Launching it successfully requires thoughtful planning and a well-considered strategy. What is the best way to position the offering? Differentiate from competitors? What in your science could become a compelling story? How to make a splash in the marketplace?
