Webinar: Ingredient Claims Confusion: Strategies for Validation & Building Consumer Trust

Risa Schulman will be one of the speakers on the New Hope webinar Ingredient Claims Confusion: Strategies for Validation & Building Consumer Trust scheduled for June 21st. Webinar with New Hope 2016 PART I PROGRAM Ingredient Claims Confusion: Strategies for Validation & Building Consumer Trust An exploration of the supplier role in building consumer confidence … Read more

Bursting With Flavor

I want to highlight special, natural products (with great flavor) that I tasted (at the recent Natural Products Expo West. Mint is rich with medicinal properties and a brilliant companion for dark chocolate. The Seely Family has been growing and distilling mint for three generations on their farm in Washington. Now they use their own … Read more

Focus on trust just what the natural products industry needs

Trustworthy & Trustable – Both Essential Martha Rogers’ keynote speech at the Expo inspired me to write a piece on IdeaXchange because her exploration of the concept of trust is relevant to all of us in the industry. With our reputation at stake, we must continue to prove ourselves both trustworthy and trustable. Natural Products … Read more

Science illiteracy and the fallacy of the “PubMed punch-up”

Only a portion of companies have a science person on the development team to help them really understand what that research is saying. Leaving aside unsubstantiated or non-compliant claims (which are prone to happen when the science is not understood well), I wanted to focus on one particular inaccuracy which I see all the time. … Read more