Risa Schulman, PhD, conducted a seminar as part of the Engredea Education at the Nutracon / Engredea conference. The seminar “Practical Claims Design: You Know the Regs — Now What Do You Do?” was written about in the EngredeaWrapUp in May of 2013.
The seminar description:
“In the dietary supplement and functional food industries, health claims are king. The most effective claims are based on taking great science and using it well. The journey of bringing the science into a claim is still an evolving competency in companies, and requires a combination of talents, including scientific research acumen, regulatory expertise, and marketing savvy. This talk will cover on-the-ground strategies and methods for designing your claims in a way that is scientifically accurate, regulatory-compliant, and compelling to the consumer. It will also show you why and how to do claims design early in the product development process so that you can create a solid product platform and empower your team to execute their roles well.”