Helping Natural Products Investors With Their Due Diligence and Evaluations
One of the areas Tap~Root is now being sought after for is assisting investment bankers with their evaluations of natural products companies. We had great fun with this assignment and wanted to share it with you as a case study.
Guiding New Entrants into the Dietary Supplement Industry
This case study describes how Tap~Root assisted a pharmaceutical company newly entering the industry in the process of developing a new dietary supplement line. SITUATION: A large pharmaceutical company tasked an internal team with developing a supplement line to launch the company into the dietary supplement sector. While the team had strong competencies stemming from … Read more
Wowing Ingredient Buyers with a Claim Substantiation Dossier
How a claim substantiation dossier allowed an ingredient supplier to create new and hard-hitting message points with confidence, and to provide a substantiation document to their customers that went far beyond expectations, streamlined messaging and helped make more sales.
A Regulatory “Pheeeewwwww”
Find out how a surprise website review by the FDA yielded high marks because Mamaki of Hawaii was proactive in hiring Tap~Root to review their structure function claims and marketing copy.
Newsletter: Why Tap Root?, Class, Practical Claims Design, & CoQ10 Candor
Why Tap Root? The tap root of a tree is a central root, longer and stronger than all the others – it goes deep to the source, provides strong support, and anchors the tree when the winds blow. At Tap Root, this is the way we work. Let us help you develop winning healthy foods … Read more
Newsletter: Supply Side and a 4-Part Series on CoQ10 & Ubinuinol
Gearing up for Supply Side? Looking for someone who can: Turn scientific evidence into successful functional foods and dietary supplements? Create structure /function claim regulations and substantiation? Influence and educate consumers and healthcare providers about your products? Let’s meet! Give me a buzz. Tap-Root’s Four-Part Series on CoQ10 and Ubiquinol in Natural Product Insider Coenzyme … Read more
Newsletter: Litigation, Claims, and a Checklist
Warning Letters & Litigation: Call Us for Help You’ve spent years developing your product and creating well-substantiated marketing claims. And then the dreaded warning letter arrives from the FDA. Or worse: litigation. Don’t worry – we can help. We’ll work with your legal cousel to provide the scientific expertise and substantiation needed to bolster your … Read more
Practical Claims Design: You Know the Regs – Now What Do You Do?
Risa Schulman, PhD, conducted a seminar as part of the Engredea Education at the Nutracon / Engredea conference. The seminar “Practical Claims Design: You Know the Regs — Now What Do You Do?” was written about in the EngredeaWrapUp in May of 2013.
