Differentiating a New Ingredient

January 28, 2021October 14, 2015 by Risa Schulman

Case study showing how we can help differentiate a new ingredient when asked to develop a product platform for a new ingredient, identify scientifically-supported claims, and create a strategic launch plan.

Antioxidant Makeover: Have Antioxidant Claims Lost Credibility?

January 28, 2021October 8, 2015 by Risa Schulman

Risa Schulman, PhD, and Dr. Barbara M. Schmidt explore the science behind antioxidant claims in this article in Nutrition Industry Executive.

Science illiteracy and the fallacy of the “PubMed punch-up”

January 14, 2020September 14, 2015 by Risa Schulman

Only a portion of companies have a science person on the development team to help them really understand what that research is saying. Leaving aside unsubstantiated or non-compliant claims (which are prone to happen when the science is not understood well), I wanted to focus on one particular inaccuracy which I see all the time. … Read more

Washington and the Natural Industry

January 28, 2021September 11, 2015 by Risa Schulman

I was included in a panel “discussion” in another Nutrition Industry Executive article about priority directions in working with legislators and regulators.

The hemp and marijuana revolution: A testing ground for supplements to get it right?

January 28, 2021July 10, 2015 by Risa Schulman

It’s a big story that’s only getting bigger: the mainstreaming of hemp and marijuana for health purposes. And as with many pioneering (read: pushing the envelope) products, first attempts are a mix of baby steps, out-of-steps and missteps. As a botanical coming out of its black market status, hemp/marijuana is all over our industry, but … Read more

Get on Track with a Strategic Roadmap | Tap~Root Quarterly

January 28, 2021July 1, 2015 by Risa Schulman

natural products roadmap strategy Innovation is hard enough. But coming up with a great product concept or ingredient is just the start. Launching it successfully requires thoughtful planning and a well-considered strategy. What is the best way to position the offering? Differentiate from competitors? What in your science could become a compelling story? How to make a splash in the marketplace?

These are among the questions that the Tap~Root team answers in every Strategic Direction Document.

Developing a Route to Commercialization for Researchers

January 28, 2021March 16, 2015 by Risa Schulman

As science and regulatory consultants we are able to help companies and researchers in other countries understand the process to develop ingredients for commercial use the US.