News – Page 140 – Tap~Root, Risa Schulman, PhD

Webinar: Ingredient Claims Confusion: Strategies for Validation & Building Consumer Trust

January 28, 2021June 10, 2016 by Risa Schulman

Risa Schulman will be one of the speakers on the New Hope webinar Ingredient Claims Confusion: Strategies for Validation & Building Consumer Trust scheduled for June 21st. Webinar with New Hope 2016 PART I PROGRAM Ingredient Claims Confusion: Strategies for Validation & Building Consumer Trust An exploration of the supplier role in building consumer confidence … Read more

Bursting With Flavor

January 28, 2021May 17, 2016 by Risa Schulman

I want to highlight special, natural products (with great flavor) that I tasted (at the recent Natural Products Expo West. Mint is rich with medicinal properties and a brilliant companion for dark chocolate. The Seely Family has been growing and distilling mint for three generations on their farm in Washington. Now they use their own … Read more

A “Plum” Assignment

January 28, 2021April 15, 2016 by Risa Schulman

As both a mother and a food expert, I am very careful about what my toddler eats. I have always chosen foods from Plum Organics for him, and now can proudly announce

Forward Thinking

August 10, 2020October 20, 2015 by Risa Schulman

The concept of “forward thinking”: seizing opportunities and acting prudently to make the most of them. Our industry is both entrepreneurial and highly regulated – sometimes an uneasy balance, and even more reason to look forward with eyes wide open.

Get on Track with a Strategic Roadmap | Tap~Root Quarterly

January 28, 2021July 1, 2015 by Risa Schulman

natural products roadmap strategy Innovation is hard enough. But coming up with a great product concept or ingredient is just the start. Launching it successfully requires thoughtful planning and a well-considered strategy. What is the best way to position the offering? Differentiate from competitors? What in your science could become a compelling story? How to make a splash in the marketplace?