A messaging expert for natural products communications can translate science to sales – this is especially important when launching a new line. This case study about a consulting engagement to develop marketing and training programs to explain a cutting edge new nutritional supplement line.
Risa Schulman
Exciting Advances in the World of Antioxidants and Pro-oxidants
“Antioxidants and Pro-oxidants: Two Sides of the Same Sword”
Wow, finally we get an excellent write-up of the more complex (and accurate) story about antioxidants.
Proud to be Included in the 9 Wonder Women of the Natural Industry
Risa Schulman one of the “9 Wonder Women of the Natural Industry”
It was a delightful surprise to be included amongst the “9 Wonder Women of the Natural Industry” in a celebration of International Women’s Day by New Hope 360.
Report from Nutracon
Nutracon was a great success again this year; I always appreciate the intimate environment (compared to the zoo that Expo West is) and loved learning about the new trends (innovation vs reduction nutrition), new science (probiotics, moving along!), and new challenges facing the industry (making sure R&D and marketing come together – is that a … Read more
The art on my website is the creation of one of my favorite artists, Kaoru Mansour.
The art on my website is the creation of one of my favorite artists, Kaoru Mansour. Her work is a beautiful fusion of nature and technology that I am drawn to as it reflects my own personality. I have two of her works from this series, called Iro, and I have also enjoyed watching her … Read more
Risa Schulman: An Expert Option on Ubiquinol – Kaneka Articles
Risa Schulman, PhD has written a number of articles for Kaneka on Ubiquinol.
[Kaneka] Ubiquinol: How Do We Know How Much?
The recommended intake level for Ubiquinol can be found on the product packaging. But how are these levels determined? Let’s understand how that works.
Best Supplements for Your Heart
Heart health continues to be on everyone’s radar these days. The good news is that there are so many supplements that can help …
[Kaneka] Why Isn’t it Working? How Your Genetics May Affect Your Body’s Use of CoenzymeQ10 and Ubiquinol
So you’ve figured out that you should be taking coenzyme Q10, and have been faithfully on the right regimen for a few months now, but you don’t feel any difference. What may be happening is that your body has a particular genetic mutation that does not allow it to utilize the coenzyme Q10 you ingest. … Read more
[Kaneka] What is the Difference Between Coenzyme Q10 and Ubiquinol?
For many years, there was just coenzyme Q10, also known as ubiquinone. Then there was something new on the market — Ubiquinol. What is this new form?