The concept of “forward thinking”: seizing opportunities and acting prudently to make the most of them. Our industry is both entrepreneurial and highly regulated – sometimes an uneasy balance, and even more reason to look forward with eyes wide open.
A “Plum” Assignment
As both a mother and a food expert, I am very careful about what my toddler eats. I have always chosen foods from Plum Organics for him, and now can proudly announce
Innovation is hard enough. But coming up with a great product concept or ingredient is just the start. Launching it successfully requires thoughtful planning and a well-considered strategy. What is the best way to position the offering? Differentiate from competitors? What in your science could become a compelling story? How to make a splash in the marketplace?


