Innovation is hard enough. But coming up with a great product concept or ingredient is just the start. Launching it successfully requires thoughtful planning and a well-considered strategy. What is the best way to position the offering? Differentiate from competitors? What in your science could become a compelling story? How to make a splash in the marketplace?
These are among the questions that the Tap~Root team answers in every Strategic Direction Document.
This newsletter issue includes:
Risa Schulman, PhD was recently appointed to the inaugural Science Advisory Board of DianaPlantSciences, which has formed to support the advancement of dietary ingredients produced from plant cell culture technology.
Why Tap Root? The tap root of a tree is a central root, longer and stronger than all the others – it goes deep to the source, provides strong support, and anchors the tree when the winds blow. At Tap Root, this is the way we work. Let us help you develop winning healthy foods … Read more
Gearing up for Supply Side? Looking for someone who can: Turn scientific evidence into successful functional foods and dietary supplements? Create structure /function claim regulations and substantiation? Influence and educate consumers and healthcare providers about your products? Let’s meet! Give me a buzz. Tap-Root’s Four-Part Series on CoQ10 and Ubiquinol in Natural Product Insider Coenzyme … Read more
Warning Letters & Litigation: Call Us for Help You’ve spent years developing your product and creating well-substantiated marketing claims. And then the dreaded warning letter arrives from the FDA. Or worse: litigation. Don’t worry – we can help. We’ll work with your legal cousel to provide the scientific expertise and substantiation needed to bolster your … Read more
