Case study showing how we can help differentiate a new ingredient when asked to develop a product platform for a new ingredient, identify scientifically-supported claims, and create a strategic launch plan.
Risa Schulman
Antioxidant Makeover: Have Antioxidant Claims Lost Credibility?
Risa Schulman, PhD, and Dr. Barbara M. Schmidt explore the science behind antioxidant claims in this article in Nutrition Industry Executive.
Science illiteracy and the fallacy of the “PubMed punch-up”
Only a portion of companies have a science person on the development team to help them really understand what that research is saying. Leaving aside unsubstantiated or non-compliant claims (which are prone to happen when the science is not understood well), I wanted to focus on one particular inaccuracy which I see all the time. … Read more
Washington and the Natural Industry
I was included in a panel “discussion” in another Nutrition Industry Executive article about priority directions in working with legislators and regulators.
The hemp and marijuana revolution: A testing ground for supplements to get it right?
It’s a big story that’s only getting bigger: the mainstreaming of hemp and marijuana for health purposes. And as with many pioneering (read: pushing the envelope) products, first attempts are a mix of baby steps, out-of-steps and missteps. As a botanical coming out of its black market status, hemp/marijuana is all over our industry, but … Read more
Get on Track with a Strategic Roadmap | Tap~Root Quarterly
Innovation is hard enough. But coming up with a great product concept or ingredient is just the start. Launching it successfully requires thoughtful planning and a well-considered strategy. What is the best way to position the offering? Differentiate from competitors? What in your science could become a compelling story? How to make a splash in the marketplace?
These are among the questions that the Tap~Root team answers in every Strategic Direction Document.
Developing a Route to Commercialization for Researchers
As science and regulatory consultants we are able to help companies and researchers in other countries understand the process to develop ingredients for commercial use the US.
Tap~Root is Growing! | Winter Tap~Root Quarterly
Tap~Root is Growing!
- Introducing Barbara Schmidt, PhD
- Cosmeceutical Expertise
- The Emerging Medical Marijuana Industry
- A Fresh Set of Eyes
Strategic Guidance for Entrepreneurs New to the Industry
Case study showing how Tap Root offers strategic guidance – helping a European entrepreneur understand the process for a US launch.
Newsletter: Functional Food Trends, Advisory Role, & Enzymes Article
This newsletter issue includes:
- Trends in Functional Foods Forum
- New Advisory Role with DianaPlantSciences
- Watch for My Article on Enzymes in “Natural Products Insider”
- Recent Raves for Tap~Root