I was included in a panel “discussion” in another Nutrition Industry Executive article about priority directions in working with legislators and regulators.
Antioxidant Makeover: Have Antioxidant Claims Lost Credibility?
Risa Schulman, PhD, and Dr. Barbara M. Schmidt explore the science behind antioxidant claims in this article in Nutrition Industry Executive.
Innovation is hard enough. But coming up with a great product concept or ingredient is just the start. Launching it successfully requires thoughtful planning and a well-considered strategy. What is the best way to position the offering? Differentiate from competitors? What in your science could become a compelling story? How to make a splash in the marketplace?

