tap root logo

New Logo

You may have noticed a new logo on my website and in enewsletter communications.

Finding a picture that expresses a thousand words, or even many fewer, is not such an easy task. Designing a new logo took many attempts over several years to capture the essence of what Tap~Root seeks to bring and represent.

In best Rorshachian fashion, in this logo you can notice a sunburst, the cross section of an old tree or its vibrant yet organic colors. But what I love best about this logo is that says “on the spot and dynamic” – it actually looks like it’s moving!

As in life, it can take a long time to develop and refine something that really works. But with a sigh of satisfaction, I can report that we succeeded.