Post-acquisition transition: Updating label claim substantiation

blogger — Wed, 20 Nov 2019 19:04:26 +0000

Tap~Root helps a large Consumer packaged goods company with due diligence during the acquisition of a supplement company.

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Differentiating a New Ingredient

Risa Schulman — Wed, 14 Oct 2015 14:48:18 +0000

Case study showing how we can help differentiate a new ingredient when asked to develop a product platform for a new ingredient, identify scientifically-supported claims, and create a strategic launch plan. CASE STUDY: The importance of differentiating a new ingredient “Tap~Root’s Contribution is Not Just Important – It’s Essential” SITUATION: Positioning a product as different ... Read more

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Developing a Route to Commercialization for Researchers

Risa Schulman — Mon, 16 Mar 2015 02:16:34 +0000

As science and regulatory consultants we are able to help companies and researchers in other countries understand the process to develop ingredients for commercial use the US. CASE STUDY SITUATION: A university tech transfer department in Israel had generated research on a novel ingredient showing health benefits, but did not know how to attract US ... Read more

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Strategic Guidance for Entrepreneurs New to the Industry

Risa Schulman — Thu, 15 Jan 2015 02:25:28 +0000

Case study showing how Tap Root offers strategic guidance – helping a European entrepreneur understand the process for a US launch. CASE STUDY SITUATION: A European entrepreneur in the midst of developing a dietary supplement for sale in the US market, realized that he did not have an understanding of the ropes specific to a ... Read more

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Helping Natural Products Investors With Their Due Diligence and Evaluations

Risa Schulman — Mon, 28 Oct 2013 16:17:16 +0000

One of the areas Tap~Root is now being sought after for is assisting investment bankers with their evaluations of natural products companies. We had great fun with this assignment and wanted to share it with you as a case study. SITUATION: An investment company, NGEN Partners, was looking at putting money into a dietary supplement ... Read more

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Guiding New Entrants into the Dietary Supplement Industry

Risa Schulman — Tue, 15 Oct 2013 21:04:56 +0000

This case study describes how Tap~Root assisted a pharmaceutical company newly entering the industry in the process of developing a new dietary supplement line. SITUATION: A large pharmaceutical company tasked an internal team with developing a supplement line to launch the company into the dietary supplement sector. While the team had strong competencies stemming from ... Read more

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Wowing Ingredient Buyers with a Claim Substantiation Dossier

Risa Schulman — Sun, 15 Sep 2013 20:46:42 +0000

How a claim substantiation dossier allowed an ingredient supplier to create new and hard-hitting message points with confidence, and to provide a substantiation document to their customers that went far beyond expectations, streamlined messaging and helped make more sales. SITUATION World-wide exclusive supplier of ubiquinol (the new Coenzyme Q10) Kaneka Nutrients wanted to be sure ... Read more

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A Regulatory “Pheeeewwwww”

Risa Schulman — Fri, 16 Aug 2013 14:01:02 +0000

Find out how a surprise website review by the FDA yielded high marks because Mamaki of Hawaii was proactive in hiring Tap~Root to review their structure function claims and marketing copy. CASE STUDY SITUATION: Start-up tea company Mamaki of Hawaii was preparing boxes to go to print and production. They hired Tap~Root to review the ... Read more

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Label SOS — Completed in Time for Print

Risa Schulman — Sun, 05 May 2013 14:21:28 +0000

Tap~Root offers dietary supplement label compliance services to review the labels of food and supplements for FDA food label compliance. This case study highlights our ability to work with start-up companies as they delve into the natural foods and supplements industries. CASE STUDY SITUATION: A start-up company in the natural supplements industry, Ambrosia Sciences, had ... Read more

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Launching Sophisticated Science Made Easy… and Successful

Risa Schulman — Fri, 05 Apr 2013 15:13:29 +0000

A messaging expert for natural products communications can translate science to sales – this is especially important when launching a new line. This case study about a consulting engagement to develop marketing and training programs to explain a cutting edge new nutritional supplement line. CASE STUDY SITUATION: Dietary supplement manufacturer Solgar Vitamins was launching a ... Read more

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