Strategic Guidance for Entrepreneurs New to the Industry

Consulting firm helps European entrepreneur understand the process for US launch.

SITUATION:

A European entrepreneur in the midst of developing a dietary supplement for sale in the US market, realized that he did not have an understanding of the ropes specific to a US launch.

APPROACH:

Tap~Root assisted him in developing a step-by-step plan including many aspects of product launch and assisted with strategy and troubleshooting. In addition, Tap~Root executed several of the steps involving formula design, scientific review of ingredients, claims development, label review and product introduction at a trade show. For other topical areas, Tap~Root connected the company with quality professional consultants from its network.

OUTCOME:

Tap~Root’s guidance allowed the entrepreneur to navigate the market with the insider knowledge needed to break in.

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